Enquiry

Case study: SME web platform

Case study

SME web platform & internal tools

Customer-facing marketing site plus authenticated back-office for scheduling, billing hooks, and staff workflows.

Built for a growing services business that outgrew WordPress plugins: we shipped a maintainable Laravel-style stack with clear environments, automated tests on critical paths, and documentation the in-house team could own.

Start a project Web development
SME web app case study

Challenge

The SME needed fast iteration on campaigns while keeping operational data consistent. Mobile performance and Core Web Vitals were weak, hurting organic reach.

Solution

  • Component-based UI with lazy-loaded media and critical CSS inlining for LCP.
  • REST APIs shared by the public site and a slim staff PWA.
  • Observability: structured logs, uptime checks, and error budgets for releases.

Outcome

Better search visibility, reduced manual data entry, and a path to add customer-facing AI features (e.g. smart FAQs) using the same content API.